Saturday, November 1, 2014

Breast Cancer awareness - Burjuman’s Safe & Sound

Life throws across countless challenges and we respect those who surmount those challenges, put up a brave fight and face them. I read somewhere that life loves to surprise- Sometimes pleasant sometimes unpleasant. It is the mostly the unpleasant ones that impart valuable lessons. Perhaps the Burjuman’s Safe & Sound and Breast Cancer awareness initiative was born out of such insights gained through dire experiences. From the very genesis the initiative’s sustained endeavor has been to spread a single life saving message, 'Survival of Breast Cancer can be greatly increased via early detection and treatment'. This message has reached over 25 million since the initiative first started in 1997.

It was amazing to become a drop among the flood of enthusiastic supporters who turned up at the event. The extremely well-organized event saw unprecedented support from schools, school children, many organizations, corporate companies apart from thousands of individuals. People turned up with children at the lush green Zabeel Park as early as 7: 00 Am on a wonderful lazy Friday morning. Kids as young as 6 or 7 didn’t hesitate to trade their holiday morning siesta and instead turned up to lend support for this worthy cause. The 2 Km walk was a festive parade celebrating the spirit of life and renewing the pledge to “Beat Cancer”. Pink  was the theme all the way from pink face paints, pink drums, pink challenge, caps, cute puppies with even cuter pink ribbons – Yes you got it right, let your imagination run wild.

To date, Burjuman’s initiative has raised more than AED 2.5 million through fundraising events and donations. The funds generated go towards generating further awareness and supporting patient care.
In the 10th edition of BurJuman’s Pink Walkathon held on the 31st October 2014 all supporters took a crucial step for Cancer Awareness by walking the 2KM course at Dubai's Zabeel Park (dressed in Pink of course!)

Other initiatives included the BurJuman Pink Book Sale (held at BurJuman on 17th October). Book lovers could choose from thousands of donated favorite titles for as little as AED 5 and the proceeds went towards supporting the cause.

In the BurJuman Pink Lounge (open from 1st Oct - 31st Oct) at BurJuman supporters got to kick back, relax but most importantly show their support by purchasing a pink ribbon and leaving a personalized message on the Pledge Wall.

What an amazing event to help beat breast cancer together.

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