Tuesday, October 20, 2015

Panasonic’s Innovative Smart Solutions debuts at GITEX Technology Week 2015

At the Panasonic Marketing Middle East & Africa (PMMAF) GITEX 2015 Press Conference Panasonic  the premier brand in consumer products revealed its startling new innovations that will inevitably catapult Panasonic as the leaders in the B2B segment.  PMMAF is set  to introduce its new Innovation Solutions under the theme “ Be Amazed” at Gitex 2015, that runs from 18- 22 October 2015, at Dubai World Trade Center. Buzzingtales got a preview of the Innovation Solutions of Panasonic Business and we were more than just amazed!
With its futuristic solutions and never seen before business solution products Panasonic amazes its patrons by utilizing cutting edge technology and by  continuing to create  “A better life, A better world”. Panasonic Business will  showcase at GITEX booth no: A3-5 at Hall 3, DWTC an eclectic array of  novel products utilizing path breaking concepts & innovative solutions for displays, archiving, communication as well as interactive sessions with product demos direct from the show floor.

Mr.  Shinichi Wakita, Managing Director, PMMAF shared insights on Panasonic’s technological innovations, participation at GITEX and outlook for the industry. Elaborating on  “Experience the Future of your Business” at Panasonic he said “ We at Panasonic keep working towards developing products and services that offer a daunting array of advantages to businesses. This year at GITEX visitors will experience ground-breaking concepts at our booth.” He further reiterated that Panasonic is proud of their consumer products and high end products and will continue to provide these. The B2B products are a new addition. Panasonic will tie-up with Chinese where ever feasible and according to market demands to make its products increasingly affordable to consumers.


The product lined up at Panasonic are bound to alter the future of businesses profoundly and capture the attention of various industries and in particular the retail, fashion, luxury, real estate and hospitality industries. The innovative solutions transform homes into quality living spaces and transcend their beauty unbelievably, additionally fashion and hospitality industry are empowered by various trend setting concepts.


Interactive Mirror
The Interactive Mirror is certainly the highlight of the show this year. Buzzingtales was amazed by this masterpiece by Panasonic that is designed to enhance lifestyle as a professional health as well as beauty advisor. The built in high definition camera not only analyses faces and features but also provides interactive solutions and suggestion to fix any problems. Both men and women can try various virtual hair styles and decide which suits them, men can try virtual beard and mustache and what’s more you get a virtual demo of make up and make-up navigation. Certainly that’s what is called futuristic technology right at your finger tips.

Light ID
Another innovative solution that captures the imagination of both retail industries and shopper is the Light ID. This technology uses LED light as the source for smartphones to detect ID signals containing details information about any object, say a piece of tie, shoe or apparel. The information can be acquired by smartphones from a distance. With this APP on your smartphone you don’t need to get into a shop to know about the color variations available , prize & other details about a product. In this mechanism, ID is transmitted from LED light source (digital signage or LED illumination) and corresponding content is then downloaded from the server. This technology boasts about the key advantage of easier detection unlike image reading methods such as QR codes or AR markers. It has the immediate recognition ability when smartphone camera is pointed towards an LED light source. With a higher transmission rate, the Light ID enables decoding of information at a rate surpassing that of smartphone video recording.

Space Player
Panasonic’s latest Project Lighting Space Player allows users to employ Wi-Fi to schedule a variety of content directly from their laptops or handheld devices. Combined with Panasonic’s reliability and reputation as a leading player in the field of projectors and lighting, this product delivers a multi-faceted lighting solution and a maintenance-free projection easier than ever. Content includes pictures, movies, music, playlists, signage or any combination thereof. The content manager also provides functional control, such as power on and off, allowing for greater energy savings.
This revolutionary new product line utilizes solid-state laser illumination technology and easily mounts on traditional lighting track. Since it operates using a laser light source with Panasonic’s Solid State illumination technology, the Space Player can run up to 20,000 hours without a lamp replacement. It uses a fraction of the energy consumed by typical projection systems. Its sealed optics and filter-free design completely eliminate the need for cleaning.

Smart Downlight
Panasonic will surprise the retail & hospitality players by the latest Smart Downlight. This device has the ability to project on an object and follow its movements. It can also display information by using a projector that recognizes people and displays relevant signage images by identifying objects on a table. For example – On a shop table, focus can be set on the bag or top face of the table for an occasion. The Smart Downlight can set up an amazing environment on a table by creative use of laser.

Pool Mapping
Visitors can find creative solutions for hotels and theme parks using Panasonic's latest pool mapping projectors with unique ultra-short throw lens and high brightness to project various images in motion on even surfaces like pools. It uses the world’s shortest throw lens for 3-chip DLP Projectors which reduces approximately 60% of the projection distance. This ensures a bright projection while saving space besides installation flexibility. Panasonic’s advanced concept of creating this projector allows projecting an effectively large floor image from a location near the projection plane. Example – The simplified installation of this device enables projection from the poolside onto the bottom of the pool.

Interactive Floor System
Targeting the retail and hospitality industry, Panasonic developed the Interactive Floor System with a display size of approximately 85 inches. It has 4 types of contents and does not require installation work such as hanging bracket and sensor adjustment. A solution for generating more interest for visitors in shopping malls, retails stores, kids area in hotels/Schools or theme parks and to draw people’s attention.
An Interactive Floor promotes physical motion, teamwork, communication and creativity through interactive concepts. The projector in the ceiling creates various engaging projections onto the floor. Users interact with the floor using their hand and feet to solve various riddles and team tasks.

4K Projector
Panasonic flaunts production versions of its pixel quadrupling 10,000 lumen 4K laser projector series in this area. It is the most compact and lightweight projector of its kind in the world. It employs quad pixel drive technology to deliver extremely detailed, film-like, 4K image quality. A new generation of detail clarity processor analyses the required pixel information for extra pixels, and optimizes for fluid, detailed, high-contrast images. The 4k Projector includes a fail-safe dual-drive laser optical engine which ensures 20,000 hours maintenance free laser lighting. It is also featured with a new liquid-cooling system which reduces operating noise and maximizes the laser light source performance.

Archiving and Communications Solutions

Area Overview
Targeting the Real Estate & Property Builders, Futuristic Government Projects and businesses seeking latest data storage solutions, Panasonic introduces the latest long-term data archiving strategy, high definition communication solutions and home safety network. At GITEX 2015, Businesses get an opportunity to see and experience the many different solutions that Panasonic has to offer for a more futuristic approach to projects.

Products & Hands-On

Data Archiver
A scalable optical disc library system, developed by Panasonic, that meets the needs of the next generation businesses with its ability to store data for an extended period of time. By using the reliable Blu-ray Disc™ media, with a data storage life of 50 years or more, this system allows safe, secure, long-term storage of large volumes of data at a low running cost. It is an excellent solution for the mid- to long-term storage of information assets and business sustainability, by providing large-volume recording media that is optimal for data archiving in an age when data is increasing exponentially.

The new High Definition Visual Communications (HDVC) System connects to multiple sites for videoconferences with minimal installation costs. A mobile device can be used to participate in a video conference from another location. The HDVC System grasps effective visual communication without restrictions on time or place. By flexibly responding to a wide range of communication needs, in various fields, such as education, manufacturing, healthcare, finance and sales; this system solution allows smooth and accurate communication using Panasonic’s high-quality image technology. The product line-up is categorized into different models suiting specific requirements.

Panasonic presents the latest development in the world of voice and data communications, the new IP-PBX system with an increased capacity of NSX1000/2000. As the PBX system already allows Internet access, VoIP communications and traditional telephone communications, all using a single line; Panasonic brings the most advanced version with a better capacity, with upto 32 network sites and also connects various terminals such as IP-CS, single-cell wireless phone and IP communication camera.

Video Intercom
Panasonic adds new elements in the Home Safety Network category. At GITEX 2015, we are introducing the Video Intercom System (VL-V900) which is highly scalable and supports multiple connections upto to 3 Lobby Stations to monitor 560 rooms through a single block. This system also has the capacity to connect a second VL-V900 for greater capacity. The product is specifically designed for condominiums and residential communities. The 3 level of monitoring is a distinctive feature of this device which enhances the level of security.
The users are allowed to monitor premises and intercom the guard house through integration with CCTV system and PBX (Telephone System). The product offers easy and cost effective usage and also facilitates tracing back logs for Audit purposes.

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