At the Panasonic Marketing Middle East & Africa (PMMAF) GITEX
2015 Press Conference Panasonic the
premier brand in consumer products revealed its startling new innovations that
will inevitably catapult Panasonic as the leaders in the B2B segment. PMMAF is set
to introduce its new Innovation Solutions under the theme “ Be Amazed”
at Gitex 2015, that runs from 18- 22 October 2015, at Dubai World Trade Center.
Buzzingtales got a preview of the Innovation Solutions of Panasonic Business
and we were more than just amazed!
With its futuristic solutions and never seen before business
solution products Panasonic amazes its patrons by utilizing cutting edge
technology and by continuing to
create “A better life, A better world”. Panasonic
Business will showcase at GITEX booth
no: A3-5 at Hall 3, DWTC an eclectic array of novel products utilizing path breaking
concepts & innovative solutions for displays, archiving, communication as
well as interactive sessions with product demos direct from the show floor.
Mr. Shinichi Wakita,
Managing Director, PMMAF shared insights on Panasonic’s technological
innovations, participation at GITEX and outlook for the industry. Elaborating
on “Experience the Future of your
Business” at Panasonic he said “ We at Panasonic keep working towards
developing products and services that offer a daunting array of advantages to
businesses. This year at GITEX visitors will experience ground-breaking
concepts at our booth.” He further reiterated that Panasonic is proud of their
consumer products and high end products and will continue to provide these. The
B2B products are a new addition. Panasonic will tie-up with Chinese where ever
feasible and according to market demands to make its products increasingly affordable
to consumers.
INNOVATIVE SOLUTIONS
The product lined up at Panasonic are bound to alter the future of
businesses profoundly and capture the attention of various industries and in
particular the retail, fashion, luxury, real estate and hospitality industries.
The innovative solutions transform homes into quality living spaces and transcend
their beauty unbelievably, additionally fashion and hospitality industry are
empowered by various trend setting concepts.
PRODUCTS THAT LEAVE YOU AMAZED
The Interactive Mirror is certainly the highlight of the show this
year. Buzzingtales was amazed by this masterpiece by Panasonic that is designed
to enhance lifestyle as a professional health as well as beauty advisor. The
built in high definition camera not only analyses faces and features but also
provides interactive solutions and suggestion to fix any problems. Both men and
women can try various virtual hair styles and decide which suits them, men can
try virtual beard and mustache and what’s more you get a virtual demo of make
up and make-up navigation. Certainly that’s what is called futuristic
technology right at your finger tips.
Another innovative solution that captures the imagination of both
retail industries and shopper is the Light ID. This technology uses LED light
as the source for smartphones to detect ID signals containing details
information about any object, say a piece of tie, shoe or apparel. The
information can be acquired by smartphones from a distance. With this APP on
your smartphone you don’t need to get into a shop to know about the color
variations available , prize & other details about a product. In this
mechanism, ID is transmitted from LED light source (digital signage or LED
illumination) and corresponding content is then downloaded from the server.
This technology boasts about the key advantage of easier detection unlike image
reading methods such as QR codes or AR markers. It has the immediate
recognition ability when smartphone camera is pointed towards an LED light
source. With a higher transmission rate, the Light ID enables decoding of
information at a rate surpassing that of smartphone video recording.
Panasonic’s latest Project Lighting Space Player allows users to
employ Wi-Fi to schedule a variety of content directly from their laptops or
handheld devices. Combined with Panasonic’s reliability and reputation as a
leading player in the field of projectors and lighting, this product delivers a
multi-faceted lighting solution and a maintenance-free projection easier than
ever. Content includes pictures, movies, music, playlists, signage or any
combination thereof. The content manager also provides functional control, such
as power on and off, allowing for greater energy savings.
This revolutionary new product line utilizes solid-state laser
illumination technology and easily mounts on traditional lighting track. Since
it operates using a laser light source with Panasonic’s Solid State
illumination technology, the Space Player can run up to 20,000 hours without a
lamp replacement. It uses a fraction of the energy consumed by typical
projection systems. Its sealed optics and filter-free design completely
eliminate the need for cleaning.
Smart Downlight
Panasonic will surprise the retail & hospitality players by the
latest Smart Downlight. This device has the ability to project on an object and
follow its movements. It can also display information by using a projector that
recognizes people and displays relevant signage images by identifying objects
on a table. For example – On a shop table, focus can be set on the bag or top
face of the table for an occasion. The Smart Downlight can set up an amazing
environment on a table by creative use of laser.
Pool Mapping
Visitors can find creative solutions for hotels and theme parks
using Panasonic's latest pool mapping projectors with unique ultra-short throw
lens and high brightness to project various images in motion on even surfaces
like pools. It uses the world’s shortest throw lens for 3-chip DLP Projectors
which reduces approximately 60% of the projection distance. This ensures a
bright projection while saving space besides installation flexibility.
Panasonic’s advanced concept of creating this projector allows projecting an
effectively large floor image from a location near the projection plane.
Example – The simplified installation of this device enables projection from
the poolside onto the bottom of the pool.
Interactive Floor System
Targeting the retail and hospitality industry, Panasonic developed
the Interactive Floor System with a display size of approximately 85 inches. It
has 4 types of contents and does not require installation work such as hanging
bracket and sensor adjustment. A solution for generating more interest for
visitors in shopping malls, retails stores, kids area in hotels/Schools or
theme parks and to draw people’s attention.
An Interactive Floor promotes physical motion, teamwork,
communication and creativity through interactive concepts. The projector in the
ceiling creates various engaging projections onto the floor. Users interact
with the floor using their hand and feet to solve various riddles and team
tasks.
4K Projector
Panasonic flaunts production versions of its pixel quadrupling
10,000 lumen 4K laser projector series in this area. It is the most compact and
lightweight projector of its kind in the world. It employs quad pixel drive
technology to deliver extremely detailed, film-like, 4K image quality. A new
generation of detail clarity processor analyses the required pixel information
for extra pixels, and optimizes for fluid, detailed, high-contrast images. The
4k Projector includes a fail-safe dual-drive laser optical engine which ensures
20,000 hours maintenance free laser lighting. It is also featured with a new
liquid-cooling system which reduces operating noise and maximizes the laser
light source performance.
Archiving and Communications Solutions
Area Overview
Targeting the Real Estate & Property Builders, Futuristic
Government Projects and businesses seeking latest data storage solutions,
Panasonic introduces the latest long-term data archiving strategy, high
definition communication solutions and home safety network. At GITEX 2015,
Businesses get an opportunity to see and experience the many different
solutions that Panasonic has to offer for a more futuristic approach to
projects.
Products & Hands-On
Data Archiver
A scalable optical disc library system, developed by Panasonic,
that meets the needs of the next generation businesses with its ability to
store data for an extended period of time. By using the reliable Blu-ray Disc™
media, with a data storage life of 50 years or more, this system allows safe,
secure, long-term storage of large volumes of data at a low running cost. It is
an excellent solution for the mid- to long-term storage of information assets
and business sustainability, by providing large-volume recording media that is
optimal for data archiving in an age when data is increasing exponentially.
HDVC
The new High Definition Visual Communications (HDVC) System
connects to multiple sites for videoconferences with minimal installation
costs. A mobile device can be used to participate in a video conference from
another location. The HDVC System grasps effective visual communication without
restrictions on time or place. By flexibly responding to a wide range of
communication needs, in various fields, such as education, manufacturing,
healthcare, finance and sales; this system solution allows smooth and accurate
communication using Panasonic’s high-quality image technology. The product
line-up is categorized into different models suiting specific requirements.
PBX
Panasonic presents the latest development in the world of voice and
data communications, the new IP-PBX system with an increased capacity of
NSX1000/2000. As the PBX system already allows Internet access, VoIP
communications and traditional telephone communications, all using a single
line; Panasonic brings the most advanced version with a better capacity, with
upto 32 network sites and also connects various terminals such as IP-CS,
single-cell wireless phone and IP communication camera.
Video Intercom
Panasonic adds new elements in the Home Safety Network category. At
GITEX 2015, we are introducing the Video Intercom System (VL-V900) which is
highly scalable and supports multiple connections upto to 3 Lobby Stations to
monitor 560 rooms through a single block. This system also has the capacity to
connect a second VL-V900 for greater capacity. The product is specifically
designed for condominiums and residential communities. The 3 level of
monitoring is a distinctive feature of this device which enhances the level of
security.
The users are allowed to monitor premises and intercom the guard
house through integration with CCTV system and PBX (Telephone System). The
product offers easy and cost effective usage and also facilitates tracing back
logs for Audit purposes.
Linda Berlot, from charity partner, Brest Friends, said: “As a breast cancer survivor, it means the world to me to see so many people come out for such an important cause. My charity helps provide treatment to women who otherwise would not be able to access life-saving medical care. We thank everyone for their donations and for helping spread messages of prevention.”
Safe and Sound has traditionally raised awareness for breast cancer with a Pink Walkathon. This year, a key change to the programme was the introduction of the new Safe & Sound App, which allows users to donate directly to the charity Brest Friends at the same time as tracking their steps and working on their own health. The app allows users to raise funds all year long, creating wider reach than the traditional month-long campaign.
When the total combined distance walked by users reaches the milestone figure of 50,000km in 2015, BurJuman pledged to donate a further AED100,000 to our Safe & Sound charity partners.
