Friday, March 27, 2015

Indian couturier Jaya Misra unveils her bridal collection this SS2015

The new range of clothing for free spirited women of today was launched exclusively at the Fashion Trunk Show in collaboration with Aara Fashions, Dubai, March, 2015.

 A fine showcase of Indian craftsmanship, intricate nakkashi embroidery, meenakari work, zardozi work and Swarovski embellishments whilst experimenting with a cocktail of colors, are the mainstays of the brand Jaya Misra. Her old-meets-new aesthetic makes her creations an easy favourite for a bridal trousseau. Jaya Misra’s exquisite ensembles are an ideal reflection of her respect for India’s heritage. Replete with rich fabrics, intricate detailing, luscious jewel tones and outstanding craftsmanship, each Jaya Misra creation is a work of art and a result of dedicated passion.

Shaping dreams for the brides was one thing which never lost focus or faded away from the mind of this very talented and diva herself Designer Jaya Misra. She is an ardent believer of the seven vows of marriage and believes in dreams coming true. Since childhood, she has admired and observed the femininity that surrounds and inspired her, each of her creations glorifies a dazzling femininity through the magnificence of noble materials and impeccable cuts.

“My label’s boho-chic aesthetic is best suited for the confident and free-spirited woman who is not afraid to stand out in a crowd. The beauty of nature also heavily inspires me. This can be seen in the earthy color palette and floral motifs I often turn to and have emerged as a signature of my brand too,” Jaya Misra states.

Jaya Misra is one of the most sought after and internationally acclaimed fashion designers in the Indian sub-continent, now in UAE (exclusively retailed at Aara fashions). Her eponymous label, Jaya Misra India was launched in 2005 and has garnered a stellar reputation for being distinctive, opulent and a unique go-to for the free-spirited and stylish Indian woman of today. Designer Jaya Misra brings to you stylish designs that are bold, yet flattering in a palette of subtle shades and colours.

The designer is most famously known for her outstanding handcrafted bridal wear, which is also the USP of the brand. The exquisite collection inspired by the wardrobes of Maharajas, boasts of everything from floor length anarkalis and cocktail saris to experimental silhouettes and flared lehengas — traditional ensembles for the contemporary Indian woman, all finished with a signature Jaya Misra luxe spin. The designer’s ‘ethnic-innovative’ collection also comprises of a regal range of menswear and breezy resort-wear line. While the feminine boho-chic resort wear is all about fun, flirty and flowy pieces primarily in neon greens, canary yellows and ink blues, the sharp menswear collection, Nawaz, includes smart, aesthetically appealing sherwanis, bandis and kurta pajama sets which have been specifically designed to flawlessly fuse the conventional with the contemporary.

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