Sunday, June 7, 2015

WAFI launches 39Studio & debuts new menu at Asha’s



WAFI Mall created a day of rich experiences and festivities on 30th May 2015, for Buzzingtales & a select coterie of guests who were invited to sample the new menu at Indian restaurant Asha’s before heading to the gala opening of Kaltham Alabbar’s fashion venture 39Studio.



The festivities kicked off with a relaxed afternoon lunch at Asha’s – the eponymous restaurant by legendary singer Asha Bhosle. The legendary voice was present in person socialising with the guests who tried the restaurant’s new coastal menu, and sampled some of Bhosle’s own favourite dishes.
The lunch was followed by the grand opening gala for 39Studio, WAFI’s newest abaya couture and fashion offering by Kaltham Alabbar, who has combined her passion for art and design with the entrepreneurial genes of the Alabbar family.
“WAFI isn’t just a place for retail but rather a destination for experiences. We were very pleased to have been able to create a full day of taste, sensations and fashion for our discerning guests, and show them the latest that WAFI has to offer. From new coastal dishes tantalising taste buds to 39Studio’s chique trends, we are constantly looking at ways of reinventing and enhancing the WAFI experience,” Layla Al Harmoudi, Head of WAFI Central Marketing Department, WAFI Mall.

39Studio caters to local and Arabic tastes, fusing traditional abaya and jalabiya designs with global influences to create signature capes and kaftans. Contemporary design meets age-old tradition in a synthesis of form and function. 39Studio will also offer Pret a Porter – or ready to wear – collections for travel and special occasions.


“I am very pleased to have opened the first 39Studio at WAFI Mall, which I feel is an excellent fit for the brand. We are working hard to create special collections and events for Ramadan and Eid, and unveiling exclusive lines that match the mood of the season. This is only the start of 39Studio’s journey, and we will soon have other exciting news to share,” said Alabbar.
Dubai’s newest fashion brand makes a mark in the market with technological innovation combined with quality and a meticulous attention to detail that is usually only the preserve of fashion’s biggest names. The semiotics behind the brand puts 9 as the absolute core of the brand, while the 30 left over represents the number of days in a month, paying homage to daily life and everyday items.




“WAFI will continue curating superb experiences for its clientele, and we are delighted that entrepreneurs continue choosing WAFI Mall as a destination of choice for their innovative offerings,” Layla Al Harmoudi concluded.  

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