Tuesday, October 21, 2014

Middle East’s 1st Online Market-Place for Kids’ Fashion

Mini Exchange, the brain child of Sarah Appleton is a unique online market-place. It empowers the parents to buy and sell new and like-new kids’ clothing and accessories, fancy dress and school uniform. Mini Exchange also works as an outlet for retailers looking to sell end-of-season stock.

Mini Exchange does the hard work for sellers and gives buyers easy access to discounted branded and designer clothes. Items are collected from sellers for free and quality-checked by the team. They are then professionally photographed, described and listed on the site. When they sell, Mini Exchange deposits the profits directly into the seller’s account. Buyers can order from the comfort of their own homes and are assured that items purchased are nothing less than perfect – genuine, freshly laundered and in great condition.

Giving back to the community

Mini Exchange gives users the opportunity to support some great causes across the Middle East whilst clearing out their kids’ wardrobes. The company has tied up with three reputable organisations – START, Little Wings and Action Care – all of which work in different ways to help and support children across the region. Sellers can make a real difference to their community by listing clothes and gifting the profits directly to one of these good causes.

The website also allows individuals and organisations to support causes close to their own hearts by creating a “Mini Group”. Users can invite friends, family and colleagues to clear out their kids’ wardrobes by listing items on the site, and when the items sell the profits can be contributed to the good cause. Whether it’s supporting victims of a natural disaster, or trekking the Himalayas for a personal charity, Mini Groups allow users to support causes that matter to them.

Who started it?

The revolutionary platform is the brainchild of Sarah Appleton who saw a gap in the market and left a successful career in finance to start the business. As one of seven children growing up just outside London, Sarah learnt the value of hand-me-downs at a very young age. “Children grow, but their clothes don't and the sheer volume of kids’ clothes only worn a handful of times is testament to that. I want to give parents a fun, easy and hassle-free way to clear out their kids’ wardrobes so that they can make space for all the new clothes to come.”

Progress to date

Mini Exchange, has shown unprecedented growth in the six months since launch. Having started with less than 600 items on the site, visitors can now expect to find around 5,000 items listed on Miniexchange.com. Successfully partnering with more than 20 leading international brands and also multi brand boutiques locally, and with many more in the pipeline, Mini Exchange strives to become the regions number one online destination for buying and selling kids clothing.

“The positive reaction to the website has been overwhelming from both buyers and sellers alike” says proprietor, Sarah Appleton. The platform has also been lauded internationally, winning the ArabNet Beirut StartUp Demo Competition and the prestigious PITME Labs Middle East Impact & Ingenuity Award earlier this year.


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