Life throws across countless challenges and we respect
those who surmount those challenges, put up a brave fight and face them. I read
somewhere that life loves to surprise- Sometimes pleasant sometimes unpleasant.
It is the mostly the unpleasant ones that impart valuable lessons. Perhaps the Burjuman’s
Safe & Sound and Breast Cancer awareness initiative was born out of such insights
gained through dire experiences. From the very genesis the initiative’s sustained
endeavor has been to spread a single life saving message, 'Survival of Breast
Cancer can be greatly increased via early detection and treatment'. This
message has reached over 25 million since the initiative first started in 1997.
It was amazing to become a drop among the flood of
enthusiastic supporters who turned up at the event. The extremely
well-organized event saw unprecedented support from schools, school children, many
organizations, corporate companies apart from thousands of individuals. People
turned up with children at the lush green Zabeel Park as early as 7: 00 Am on a
wonderful lazy Friday morning. Kids as young as 6 or 7 didn’t hesitate to trade
their holiday morning siesta and instead turned up to lend support for this
worthy cause. The 2 Km walk was a festive parade celebrating the spirit of life
and renewing the pledge to “Beat Cancer”. Pink was the theme all the way from pink face paints,
pink drums, pink challenge, caps, cute puppies with even cuter pink ribbons –
Yes you got it right, let your imagination run wild.
To date, Burjuman’s initiative has raised more than AED
2.5 million through fundraising events and donations. The funds generated go
towards generating further awareness and supporting patient care.
In the 10th edition of BurJuman’s Pink
Walkathon held on the 31st October 2014 all supporters took a crucial step for
Cancer Awareness by walking the 2KM course at Dubai's Zabeel Park (dressed in
Pink of course!)
Other initiatives included the BurJuman Pink Book Sale
(held at BurJuman on 17th October). Book lovers could choose from thousands of
donated favorite titles for as little as AED 5 and the proceeds went towards
supporting the cause.
In the BurJuman Pink Lounge (open from 1st Oct - 31st
Oct) at BurJuman supporters got to kick back, relax but most importantly show
their support by purchasing a pink ribbon and leaving a personalized message on
the Pledge Wall.
What an amazing event to help beat breast cancer together.
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