Watch Out For UAE's Boyband "The 5" - music video ‘El Donia Shabab’ to be released on 5th October.

‘The5’, one of the newest boybands in the region and MBC X Factor finalist, has chosen the newly announced Sony Mobile Xperia Z5 series as their smartphones of choice for their hotly anticipated music video, ‘El Donia Shabab’.

The5 are looking to bring out the extraordinary in their fans’ everyday experiences with their two new music videos. The music video content will speak about the group’s love for their fans. With the Sony Mobile Xperia Z5 series integrated into the storyline to showcase the amazing usability and features of this new smartphone range.

Sony Mobile has been working closely with Sony Music Middle East, who signed the band in July.  Spyros Gousetis, Director of Marketing for Middle East & Africa for Sony Mobile said, “This is a great opportunity to work with our sister company, Sony Music, and The5 who have a creative vision to change the way artists in the MEA interact with their fans. This fits seamlessly with Sony Mobile’s commitment to pushing the boundaries of how we use our smartphones on a day to day basis.”

The5 are an Arabic language boy band that has taken the Middle East and Africa by storm since they were brought together during MBC’s X Factor in 2015. The group is made up of Adil Echbiy from Egypt; Said Karmouz and Mohamed Bouhezza from Algeria; Kazem Chamas and Ahmed Hassan from Lebanon – all coming together to create a truly diverse sound that speaks to the entire region.

Sony Mobile has a strong history of working alongside popular regional artists and The5’s new music videos will be the first to feature the Xperia Z5 Dual and Xperia Z5 Compact. The videos will show off the smartphones’ amazing features, especially Sony Mobile’s advanced camera capabilities.

The official music video of ‘El Donia Shabab’ is set to be released on 5^th October.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

About The5:

Entering The X Factor as solo performers, “The5” were formed during the elimination stage of the MBC broadcasted show. The judges Ragheb Alama, Elissa and Donyya Samir Ghanem saw the potential in the boys and brought Ahmed (Egypt), Said (Algeria), Adil (Morocco), Mohamed (Algeria) and Kazem (Lebanese) together to form the five piece. “The5” are the first ever pan-Arab boy band, dubbed the ‘One Direction of the Middle East’ by their legions of adoring fans.

About Sony Music Entertainment Middle East:

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars.  The company boasts a vast

catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Panasonic’s Innovative Smart Solutions to debut At Gitex as it Expands Focus to Diverse Industry Verticals

As the 35th Edition of the Gitex Technology Week sets in Panasonic’s Innovative Smart Solutions prepares to debut at Gitex. Panasonic's far-reaching technological innovations will be unveiled at GITEX as well as their outlook for the industry .

GITEX  Expands Focus to Diverse Industry Verticals as IoT’ Worldwide Economic Impact Anticipated to Reach USD 11 Trillion per Year by 2025

GITEX Technology Week Expands Focus to Diverse Industry Verticals as Internet of Things’ Worldwide Economic Impact Anticipated to Reach USD 11 Trillion per Year by 2025

MEASA’s Leading Technology Showcase Extends Footprint to ICT Professionals in Oil & Gas, Education, Healthcare, Retail, Banking and Construction

With the potential global economic impact of Internet of Things-related technology and services anticipated to reach more than USD 11 trillion per year by 2025, developing economies such as those in the Middle East will contribute nearly half of the total value according to a new report by the McKinsey Global Institute.

Consequently, the 35thedition of GITEX Technology Week 2015 – the leading ICT business gateway in the Middle East, Africa and South Asia (MEASA) – will target ICT professionals from six key regional industry verticals expected to lead sector-specific contributions to Internet of Everything investment over the next 10 years.

With nine of the Middle East’s top 10 universities, 20 of the Arab World’s largest banks, and the Middle East’s top five largest oil companies all set to attend GITEX Technology Week 2015, the event’s new, industry-focused GTX Communities initiative will extend the mega fair’s appeal to ICT professionals working in oil & gas, education, healthcare, retail, banking and construction, according to event organisers.

“While the Internet of Things era is making strong headway in the Middle East, not all industry verticals are digitising at the same rate,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre (DWTC). “In GTX Communities, GITEX Technology Week 2015 will provide a dedicated component for individuals and organisations from six, revenue-delivering verticals with the research, networking and tools to harness the latest innovations, disruptive technologies and emerging trends to fully digitise their business and succeed in the Internet of Things era.”

Aligning with the event’s theme of ‘The Internet Future of Everything’, the GTX Communities initiative includes dedicated TechVertical Conferences, Industry Roundtables for C-suite executives, the Smart Sessions Innovation Series, as well as a series of thought-leading white papers, articles, surveys and interviews with pioneering tech leaders on the event’s website.

The content-rich initiative aims to deliver knowledge and value for professionals and companies exploring technology investment as immediate and long-term monetisation opportunities in six core sectors:

Education - Improving learning outcomes through technology, such as with classroom mobile apps, social augmented reality, and game-based learning in projects.

Healthcare - Healthcare providers can learn how pervasive connectivity leads to better solutions, outcomes, and lower healthcare costs, while transforming the patient-doctor relationship.

Banking – Digital disruption and its impact on the future of banking, with focus areas including how social media and Big Data enhance customer service and engagement, new product development, payments and transfers, and risk management.

Retail - Agencies, brands, publishers, and retailers will examine innovations in shopping, customer engagement, advertising, and selling such as e-commerce, predictive analytics, and mobile retail.

Construction – Executives will hear how technology is enhancing project site efficiency, productivity and safety; transforming construction with 3D printing and drones; and delivering the next era of Smart Cities.

Oil and Gas - Oilfield operators can learn real-time technology integration can maximise exploration and production, and enable workers to access information and capture data using mobile apps.

For more information on the 35th GITEX Technology Week – running from 18-22 October 2015 at 

About GITEX Technology Week

Launched in 1981, GITEX is the ICT business gateway to the Middle East, North Africa and South Asia Region.

Focused on providing exhibitors with high ROI through direct business opportunities with decision makers, GITEX has maintained its position as the industry’s trend setting authority. For more information, visit www.gitex.com.

About Dubai World Trade Centre (DWTC)

Website: www.dwtc.com

As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 34 years' experience of delivering world-class events in the Middle East. Our team organises 20 of the region’s largest and most successful international and regional shows, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

In addition to providing an ideal platform for regional business development, our commitment to on-going innovation within the exhibition industry has supported the rapid 

First-ever dedicated FFWD Pop Up Store

Buyers at Galeries Lafayette have selected seven labels showcased at FFWD to be stocked in store throughout October, as part of the first-ever dedicated FFWD Pop Up Store.  Selected looks from Autumn/Winter ‘15 collections, presented at FFWD Season Five, will be on sale from September 30th- October 27th, at Galeries Lafayette, The Dubai Mall.

“In Galeries Lafayette we support regional and upcoming fashion designers and new talents: it is very important for them to be considered and represented within our store,” said Pascal Abchee, General Manager, Galeries Lafayette, The Dubai Mall. “We have chosen to partner with Fashion Forward because we feel that they are the perfect fit for this strategic vision, being pioneers in the launch of local talents in the Middle East and having grown side by side to Galeries Lafayette in Dubai.”

“Hosting these talented designers will introduce them to a wider customer base, and in parallel affirm the expertise of Galeries Lafayette as pioneer in fashion, nurturing local talent and coming closer to the market. It is an exciting project for us, and we are proud to be associated to Fashion Forward through this collaboration,” added Abchee.

 The labels available at the FFWD Pop Up Store are:

Aiisha Ramadan – Lebanese designer Aiisha Ramadan revealed her new direction ready-to-wear collection at April’s FFWD. “The inspiration behind ‘City Lights’ was geometry, colours, the darkness that reflects from buildings and shadows that create shapes, which play on imagination,” said Aiisha. “A million lights flickering are memorizing and the simple lines that define them, like jewels cast in the finest settings,” said Ramadan.

Arwa Al Banawi – Saudi designer Arwa Al Banawi’s A/W ’15 collection, aptly named “Suitable", features a mix of ready-to-wear shirts and suits that can be bought as a full look or as separates. In an array of bold, bright patterns each piece is designed to make you push fashion boundaries and standout in the right way. Describing her debut collection Al Banawi said: “With so many ways to mix and match the different separates this collection is suitable for all women on all occasions, whether you’re at an important work meeting or going out for dinner with friends.”

Bouguessa – French-Algerian designer Faiza Bouguessa made her FFWD debut in April 2015, showing her line of contemporary, luxury Abayas. “The collection introduces a relaxed style with restructured basics for the modern women’s wardrobe. It includes a variety of silhouettes sensibly designed to suit all types of women,” said Bouguessa.

Daneh – Saudi designer Daneh Buahmad produces ready to wear collections that are simple and clean cut, but with a twist. The ‘Transition’ collection was inspired by Daneh’s realisation that imperfection is perfection. “Lines are clean and finishing is flawless, yet hems are unfinished and pants are twisted. Fabrics are mixed and colours are neutral, all giving the collection that edgy charm making each item a staple in any wardrobe - but only for those who dare to be comfortably different,” said Buahmad.

Lama Jouni – Lebanese designer Lama Jouni created her eponymous label in Paris in 2013. The A/W ‘15 collection is inspired by the 1970s Rock and Roll era. Describing her pieces, Jouni said: “My fascination with Bianca Jagger and the cooler-than-cool glamour girls of that era were my muses for the collection. From plunging necklines and high waistlines to long capes with exaggerated shoulders, this collection celebrates women in every way.”

La Terre Est Folle – Beirut-born Joe Arida is a 27 year-old multi-disciplinary designer who founded his brand LA TERRE EST FOLLE in 2014. “The I-HUSTLER collection is inspired by gang culture and rap music, it references the juncture between sports and street-wear tempered by the purity of white and transparency,” said Arida.

Said Mahrouf - Moroccan-born, Said Mahrouf’s love of costume design, artistry and partiality to feminine elegance defines his collections. For A/W ’15 Mahrouf drew his inspiration from paintings by Kazimir Malevich. Mahrouf explains: “The Suprematism collection is my interpretation of Malevich's basic geometric forms and use of a limited range of colours, expressing ‘the supremacy of pure artistic feeling’.”

“FFWD is committed to supporting regional design talent in all aspects of their businesses, including facilitating introductions to key buyers and leading regional retailers,” said Ramzi Nakad, Founding Partner, FFWD. “We are delighted to be partnering with Galeries Lafayette, and thank them for selecting these deserving designers, and for showing such continued support to FFWD. Having Middle Eastern labels recognised and supported by such a huge force in retail shows not only the levels of talent the region has, but also proved the demand from consumers is growing.”

The FFWD Pop Up Store is located in the Womenswear Department, First Floor, Galeries Lafayette, The Dubai Mall, and will be open to shoppers from 30th September – 27th October 2015.

Be amongst the first to see next season’s key looks as the best couture, ready-to-wear and accessories designers will showcase their Spring/Summer ’16 collections at FFWD Season Six, which takes place this October 22nd-25that Madinat Jumeirah.